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    "id" => "22"
    "title" => "企业为什么要申请商标？"
    "content" => "<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;"><span style="font-weight: bolder;">为什么企业一定要申请商标呢？</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;"><span style="font-weight: bolder;">&nbsp; &nbsp; 一、<a href="http://www.youming.com" target="_self">商标</a>是有效的沟通工具</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp; 商标可传递与创办人、公司、产品与服务相关，且为无形及具备情感的讯息给消费者。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp;<span style="font-weight: bolder;">&nbsp;二、商标能让消费者更容易找到你</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp; 消费者透过商标的辨识，能清楚他们目前欲消费的对象是谁。若您的品牌具有一定价值，消费者必然不会再做其他的选择。简言之，你的商标或者品牌是驱动消费者做出购买决策的关键因子。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp;&nbsp;<span style="font-weight: bolder;">三、商标让企业能有效的运用社交媒体</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp; 当消费者有购买需求，并欲透过搜索引擎(如百度)或社交平台(如微博、微信)进行查询时，毫无疑问的，商标或品牌将是首要印象。而较高的被搜索率不仅将对搜索引擎或社交平台的排名有所助益，更将增长品牌价值。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp;<span style="font-weight: bolder;">&nbsp;四、商标是有价的资产</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp; <a href="http://www.youming.com" target="_self">商标</a>是一种智能财产，和有形财产一样，它也可以被买卖、授权、转让，或者作为担保权益藉以融资。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp;&nbsp;<span style="font-weight: bolder;">五、商标有益于招募人才</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp; 品牌能让人有种正面激励的效果。因此，具有品牌价值的企业，其职位将可在求职者的心中位列前茅。除招募外，对于留住好人才亦有帮助。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp;&nbsp;<span style="font-weight: bolder;">六、商标的期限可延展</span></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; font-family: "><span style="font-size: 15px;">&nbsp; &nbsp; 只要您继续使用它并有进行延展，你的<a href="http://www.youming.com" target="_self">注册商标</a>将不会到期。品牌价值将会无限延期。</span></p><p><br/></p>"
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